![Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses - ScienceDirect Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S1094996817300579-gr8.jpg)
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses - ScienceDirect
Social Force - Sometimes it can be confusing for brands to establish their tone and voice. In Social Force, we know that the art of marketing is the art of brand building.
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